AN UNEXPECTED DUET
Make it Smooth
with Rick Astley
A new creative partnership between Rick Astley and Black Cow, the vodka made entirely from milk.
Where it began
The ritual.
It started backstage. Before every live show, Rick takes a drink with his band. The ritual grew naturally over the course of his tours, and along the way Black Cow, his favourite vodka, became part of it.
“There is something magical about the anticipation just before you step onto the stage. The stories, the laughter and a very special bond with the people around me. A ritual to bring us all into the moment of now. And that demands a special tipple, something worthy of the occasion. For me, it's Black Cow.”
A creative partnership
From there a friendship grew. Rick sent Black Cow some musical sketches he had written for the brand, among them Black Cow and Make It Smooth.
An unexpected harmony.
When Rick first sang as a young man, that rich baritone was a glorious surprise. Nobody expected a voice like that. Black Cow surprises people in the same way.
Good times, good people.
Put Rick and Black Cow round a table and the evening goes the same way.
Music on, good food, a story that gets better every time it's told. Friends who stay later than they meant to.
Directed by Jake Scott, RSA, a long-time collaborator and friend of Black Cow.
the film
An unexpected duet.
In West Dorset, Rick met the Black Cow. At Westhay Farm he finds himself in an unexpected duet with Dexi, the Black Cow.
RICK & THE BLACK COW
The story unfolds from here
Friday 13th NovemberA Duet. An unexpected duet. Rick Astley meets Dexi, the Black Cow.
Coming SundaySunday 15th NovemberLife is a bumpy road. It started with a drink before the show. It ended in West Dorset.
Thursday 19th NovemberSmooth, Smooth, Smooth. One more time, for the people at the back.
The martini
that started it all
Two glasses in the freezer, one smooth smooth vodka. Made for sharing.
Shop Black Cow
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Black Cow vodka
Regular price £34.00 GBPRegular priceUnit price per -
Black Cow Carton Gift Pack
Regular price £36.00 GBPRegular priceUnit price per -
Black Cow & English Strawberries
Regular price £34.00 GBPRegular priceUnit price per -
Black Cow & English Strawberries Carton Gift Pack
Regular price £36.00 GBPRegular priceUnit price per
The best vodka for a martini
“The best vodka hands down to make a Martini, whatever your Martini choice.”
CP, November 2025
Best ever
“It is beyond smooth drunk on its own and when mixed as a cocktail it is superb.”
Anne, October 2026
A great sipping vodka
“Do not waste it by knocking it back in one go.”
Michael, October 2026