In January this year, MA Fashion commissioned acclaimed British photographer Anna Fox to document the building of the final year collections. Over a two-month period, Fox engaged in fieldwork that reveals the process of fashion design at close quarters; in its purest, almost abstract form. It takes us from first fittings to line-up; from Granary Building in King’s Cross to London Fashion Week at 180 Strand. The exhibition runs until 26 April 2017.
Working in collaboration with Google Arts & Culture, Fox used the latest camera technologies including the super high resolution Art Camera and the 360 Jump Camera. These screen-based image captures complement the large format photographic prints on display.
Anna Fox (b.1961) is one of the most celebrated British photographers of the last thirty years. Working in colour, Fox first gained attention for Work Stations: Office Life in London (1988), a study of office culture in Thatcher's Britain. Her publications include Cockroach Diary and My Mother's Cupboards and My Father's Words (2000), autobiographical narratives designed as miniature books.